The goals of the marketing department

The goals of the marketing department THE MARKETING DEPARTMENT was the department where I did my internship. I spent six weeks in this department. In these six weeks I came to know that what are the practical consequences of marketing n how to make it more impressive. In Gondal Group of Industries the Marketing department was established in Nov 1999. I worked under Marketing and sales officer Mr. Khalid Rohail. There are mainly three departments in Gondal Group Industries Fiber Glass Steel Concrete These three departments are working at their best .I did my internship in fiber glass department n as far as I concerned to only this department so I got a little look of others.. In this department I worked with every designation member and analyzed, observed and learned about the responsibilities and activities associated with them. Lets talk about them one by one. 2.2- Hierarchy of Marketing Department Marketing Marketing  is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business development.throug marketing the relationship between customer and company and it makes the customer satisfied by the products. Gondal industry offers that in order to satisfy its organizational objectives, Gondal industry should anticipate the needs and wants of consumers and satisfy these more efficiently than competitors. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer Objectives of Marketing Department The objectives of marketing department in gondal group of industry are the identification, anticipation and satisfaction of customer or consumer. so marketing department is responsible for the analysis of needs and demands of the consumer and then fulfill their requirement process responsible for identifying, anticipating and satisfying customer requirements by the products the company is offering and also take feedback of the product to ensure that the main objective is achieved or not. To understand and work in the marketing department, it is very important that one should know about the marketing research process. After learning all the steps of the Marketing Research Process, marketing can be possible. Marketing strategy It is a process by which a firm or an organization concentrates on its resources available and its limitations and the opportunities available for them so that the sale can be increased and the advantage of it can be taken according to needs and according to desire. A marketing strategy should be centered on the key concept that  customer satisfaction  is the main goal. Key part of the general corporate strategy Marketing strategy is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning,  marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena, corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a companys revenue, marketing strategy is closely linked with  sales. A key component of marketing strategy is often to keep marketing in line wit h a companys overarching  mission statement. Basic theory: Target Audience Proposition/Key Element Implementation Tactics and actions A marketing strategy can serve as the foundation of a  marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. For example: Use a low cost product to attract consumers. Once our organization, via our low cost product, has established a relationship with consumers, our organization will sell additional, higher-margin products and services that enhance the consumers interaction with the low-cost product or service. A strategy consists of a well thought out series of tactics to make a marketing plan more effective. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach  marketing  objectives. Plans and objectives are generally tested for measurable results. A marketing strategy often integrates an organizations marketing goals, policies, and action sequences (tactics) into a cohesive whole. Similarly, the various strands of the strategy, which might include  advertising,  channel marketing,  promotion  and  public relations  can be orchestrated. Many companies cascade a strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group. Each one group is expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it is important to make each strategy goal measurable. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. Types of strategies Marketing strategies may differ depending on the unique situation of the individual business. However there are a number of ways of categorizing some generic strategies. A brief description of the most common categorizing schemes is presented below: Strategies based on  market dominance   In this scheme, firms are classified based on their market share or dominance of an industry. Typically there are four types of market dominance strategies: Leader Challenger Follower Nicher Organizational Structure:   strategy on the dimensions of strategic scope and strategic strength. Strategic scope refers to the market penetration while strategic strength refers to the firms sustainable competitive advantage. The generic strategy framework (porter 1984) comprises two alternatives each with two alternative scopes. These are  Differentiation  and  low-cost leadership  each with a dimension of  Focus-broad or narrow. Product differentiation (broad) Cost leadership (broad) Market segmentation (narrow) Organizational Structure- This deals with the firms rate of the new product development and  business model innovation. It asks whether the company is on the cutting edge of technology and business innovation. There are three types: Pioneers Close followers Late followers Organizational Structure- In this scheme we ask the question, How should the firm grow? There are a number of different ways of answering that question, but the most common gives four answers: Horizontal integration Vertical integration Diversification Intensification A more detailed scheme uses the categories Prospector Analyzer Defender Reactor Marketing warfare strategies   This scheme draws parallels between marketing strategies and military strategies. Strategic models Marketing participants often employ strategic models and tools to analyze marketing decisions. When beginning a strategic analysis, the  3Cs  can be employed to get a broad understanding of the strategic environment. An  Ansoff Matrix  is also often used to convey an organizations strategic positioning of their  marketing mix. The  4Ps  can then be utilized to form a marketing plan to pursue a defined strategy. There are many companies especially those in the Consumer Package Goods (CPG) market that adopt the theory of running their business centred on Consumer, Shopper Retailer needs. Their Marketing departments spend quality time looking for Growth Opportunities in their categories by identifying relevant insights (both mindsets and behaviours) on their target Consumers, Shoppers and retail partners. These Growth Opportunities emerge from changes in market trends, segment dynamics changing and also internal brand or operational business challenges. The Marketing team can then prioritize these Growth Opportunities and begin to develop strategies to exploit the opportunities that could include new or adapted products, services as well as changes to the 7Ps. Real-life marketing Real-life marketing primarily revolves around the application of a great deal of common-sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight timescales. Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven. Thus, for example, many new products will emerge from irrational processes and the rational development process may be used (if at all) to screen out the worst non-runners. The design of the advertising, and the packaging, will be the output of the creative minds employed; which management will then screen, often by gut-reaction, to ensure that it is reasonable. For most of their time, marketing managers use intuition and experience to analyze and handle the complex, and unique, situations being faced; without easy reference to theory. This will often be flying by the seat of the pants, or gut-reaction; where the overall strategy, coupled with the knowledge of the customer which has been absorbed almost by a process of osmosis, will determine the quality of the marketing employed. This, almost instinctive management, is what is sometimes called coarse marketing; to distinguish it from the refined, aesthetically pleasing, form favoured by the theorists. SECTION # 3 3.0- SWOT Analysis of Marketing Department Strengths  in the SWOT Analysis are attributes or characteristics within the organization that are considered to be important to the execution and ultimate success of the project. Examples of strengths that are often cited are factors such as experienced management, state of the art manufacturing facilities, and a solid profit line already in place. Weaknesses  in the SWOT Analysis formula have to do with internal factors that could prevent the achievement of a successful result to the project. Factors such as a weak internal communication system, unhealthy levels of rivalry between departments, lack of raw materials, and inadequate funding for the project are often cited as weaknesses that can threaten to derail a project before it even begins. The third classification of factors in the SWOT analysis is  Opportunities. This classification has to do with external elements that will prove helpful in achieving the goals set for the project. Factors of this type could be the positive perception of the company by the general public, a network of vendors who are willing to work with the company to achieve success with the project, and market conditions that will help to make the project desirable to the market at large, or at least a significant segment. Last, the final essential component for the SWOT Analysis is  Threats. Here, external factors that could threaten the success of the  business venture  or project are listed and addressed. Among the possible threats that will be critical to any SWOT analysis is a negative public image, the lack of vendors who can supply raw materials for the project, and no readymade market for the final product of the project. Strengths The company has a very well balanced and realistic incentive program. It also focuses on giving additional benefits to its employees apart from the basic remuneration. This results in employees giving their Heart and Soul in working for their employer. The Marketing practices greatly enhance its image as a company that wants to contribute towards the society in every possible way. As the main focus is on developing better image not just to sale its products. Description of every product is written in its manual whereas the competitors dont do so this thing results in increase of customer loyalty and also profits. Weaknesses Marketing department lacks staff and it is very difficult for the Marketing Manager to do the right things for their organization and it takes much time for normal working of the organization. The Marketing Department is not up to the mark for the proper marketing system and implementation of that system. Gondal Group of Industries uses old methods of marketing practices. Gondal Group of Industries dont properly advertise their products on popular TV channels. Due to lack of advertisement activities most of the consumers dont know what to buy from Gondal and how to buy and also where to buy. These all things should be told in the advertisement and the advertisement should be played on popular TV channels and on radio F.M. the latest technology of media should be used to advertising the products of Gondal Group of Industries. Marketing Department has not functioning products packing program. All the products are delivered to the customers without proper packaging. There should be a proper packaging for all the products and that should be attractive so that it could increase attractiveness and also the customers. The employees are working along with their concise and conservative knowledge. There are no refresher courses for their training. Due to this employees feel difficult to set their working environment. Employees have developed a psychology that promotion criteria procedures of the Marketing Department of the company are not justified. Here is a lack of reward and proper incentives for the manual workers. The employees working more efficiently and effectively are receiving the same rewards as the others. These efficient employees are also not obliged with some appreciation. Employees are leaving the jobs, so that is why there is a lack of experienced employees in the organization, which leads to a shortfall in production. The working hours for the labor are not right and accurate. The working hours are so much awkward that the labor force feels so much exertion, after continuously working. There are frequent conflicts among the laborers which causes stoppage of work and which ultimately lead to shortfall in production. The authorities assigned to the workers are being misused by them. Perhaps the employees are using the companys resources for their own interest and misusing the authority assigned to them. There is a lack of co-ordination among employees. Employees are not in well exchanging their ideas, methods of production and their skill among each other so that their ideas are reserved to only a single person and the whole system is not enjoying it. There is an incorrect assignment of work in the organization. The jobs assigned to the workers do not match with their skills, mental as well as physical capabilities , which ultimately leads to short fall in production. The employees have adopted the satisfying behavior due to which they are not working as planning, and are just deceiving the management. Opportunities There are a number of opportunities that are available in areas of Marketing for Gondal Group of Industries during the course of their future activities. These are: The company can discover great potential through the future graduates as every generation is being taught in more effective manner that leads to better growth. Being a growing company in the employment rankings of Pakistan Gondal Group of Industries can recruit the cream of graduates every year and utilize their improved knowledge and abilities. There is an opportunity to create the best image of the company in the mind of customers by adding the value added services. The company should also use billboards for their advertising which is a very popular and common way of advertising now a days and the company should use it. With the expansion in the company business in Pakistan, the Marketing department can be expended in order to manage diversity of workforce. Threats There are also many threats that can b faces to Gondal Group of Industries Marketing department. Which are given below? Due to entering of new companies in industry the competition has been enhanced. Like other areas marketing departments is facing the threat of customers switching from Gondal Group of Industries to other companies. The big and regular customers are being attracted by the other companies multinational companies. This is all due to proper marketing, the company with proper marketing department practicing all the marketing rules and regulations not only attracts the customer but also creates loyal customers for itself which is a very good sign for that company. The company is currently acting upon the policy of downsizing which threaten the environment of the bank Employees feel insecurity in doing their jobs and work, hence affecting the overall performance of employees negatively. SECTION # 4 RECCOMENDATIONS Following are some recommendations for Gondal Group of Industries, which I personally feel can be useful for the organization, its employees and the customers. And which helps the organization to improve its effectiveness and efficiency in highly competitive world. The Marketing department should be vast. There should be training centers for employees and workers. In training refreshing courses should be adequate and more frequent. Advanced training should b given to employees which enhance their skills. Marketing Department may advice and train employees for one window operation in order to reduce the time and conserve the resources. Executives and employees should be trained on continuous basis to give them knowledge about the current market trends and new marketing concepts. The promotional criteria by the Marketing Department should be defined and be as per rules. The proper and competitive evaluation of the methods and procedures adopted by other competitors will enhance the performance of Marketing Department. Gondal Group of Industries should use all the techniques and methods that are required by a big firm like that to handle all its Marketing activities in an efficient manner. This is the era of Information Technology. The functions and procedures of the Company should be converted from manual to the automatic. It will enhance the performance of the Marketing Department and ultimately of the company Marketing Department should allocate resources for this purpose. Pay packages may be revised in the light of profit earned by the organization. Gondal Group of Industries has a formal environment which can be changed to more relax and friendly environment. To establish core competence and to bring competitiveness, Gondal Group of Industries should implement numerous effective marketing plans to improve the performance of its various departments. Supervisors must manage employee performance well in order for Gondal Group of Industries to accomplish its mission and achieve its goals. There should be effective communication system .Establishing and maintaining effective communications with each Employee not only requires good oral and written communications Skills, but it also includes the ability to establish good working Relationships. To communicate effectively with employees, Supervisors must establish an environment that promotes an open Door atmosphere, the sharing of ideas, and employee involvement in decision making processes. When the Marketing manager is going to prepare the Marketing Plan he must get information about work to employees that will it be easy for employees to do work effectively. Employees should be known that what is expected to them and how it will be measured. So KPAs and performance measures should be well communicated to employees. Credible measures of performance that employees understand and accept are critical for achieving high level performance. Measuring employee accomplishments, using both qualitative and quantitative measures, provides the information that supervisors and employees need in order to monitor performance. Feedback should inform, enlighten, and suggest improvements to employees regarding their performance. Supervisors should describe specific work related behavior or results they observe as close to the event as possible. Using their coaching skills, supervisors evaluate and address the developmental needs of their employees and help them select diverse experiences to gain necessary skills. Supervisors and employees create development plans that might include training, new assignment, job enrichment, self study or work details Competencies should be observable, measurable Patterns of skills, knowledge, abilities, behaviors and other Characteristics that an individual needs to perform work roles or Occupational functions successfully. Gondal Group of Industries must allocate high budget for marketing activities. For online Resume submission time to time to have excellent application pool not only at the time of Job position Give detail for every advertisement of job opportunities along with detail about job description and career path, status of advertised job opportunities along with compensation packages to manifest potential candidates because this all not possible through newspaper advertisement and we have competitive edge of offering excellent compensation package to Mgt. Trainees so we should get benefit of this strength. There should be complete pre-defined program along with orientations modules and contents supposed to be highlighted and discussed by every department. Marketing department require to develop Orientation program and specific course contents for every department along with department managers, discussed and highlighted during orientation training and upgraded with the passage of time as for as changes takes place. And should be handover to every department and its one copy will remain to Marketing department orientation program file CONCLUSIONS The six weeks spent in Gondal Group of Industries, (By-pass) Gujrat were, no doubt a source of great learning for me. Its my quite first experience to do work practically in some organization. This practical training program did not only help me to acquire loads of knowledge about the predominant functions performed by company, but also imparted a lot of training as regards the set of behavioral traits which distinguish a particular person from the rest of the lot in a professional environment. All from the above discussion I conclude that Gondal Group of Industries Company is facing direct competition with many brands assembled by different companies. No doubt Gondal Group of Industries is a hi tech company but the working substances are the human being .It goes without saying that Marketing are the most important in the organization and so does the Marketing Department .It integrate all the activities and functions of the company like product manufacturing, packaging, advertising, customer feedback, designing attractive packing of the product, continuous improvement in the product according to the needs and wants of customers. Marketing Department plays the key role in the product, place, innovation, price of the product and promotion of the employees actually it assign the specified duties to the specified persons in this age of specialization. Marketing manager should be well versed and confident in his field. He should be humanize, well natured and have go face reading capabilities .All this ensures his success .He should be of the notion victory is not everything but the way of fighting is. Another famous marketing quotation is Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. All departments are working together and they want to create a work environment in which employees can improve their minds, continuously learn, gain professional growth and feel inspired by similarly motivated individuals. Gondal Group of Industries takes pride in providing the best possible working environment. Especially the marketing department is being improved at a very fast speed and soon it will be best in business. The company is hiring more professional and hardworking marketing experts to improve their marketing department and their marketing plan, so that the company could get some more fame and popularity among customers and become a solid treat for its competitors. They take a constant interest in ones progress by conducting evaluations and offering the support and resources one needs.

conifers :: essays research papers

While I was in Woodland Cemetery, some organisms that I noticed there were conifer trees. Such as the White Pine (Strobus pinus), Junipers (Juniperus), Doughlasfir (Pseudotsuga taxifolia), Hemlocks (Tsuga), Norway Spruce (Picea), White Cedar (Thuja), and Birch trees (Betula) The white Pine tree can be detected by looking at its pine needles. Its needles only come in a bundle of five. Pine needles are consumed by some species of grouse and by several browsers. The white pine tree is also valuable as cover for wildlife. Young trees with foliage spreading near the ground make good all-year cover for game birds, squirrel, deer, and other ground animals. White pines are usually found around well-drained sandy soils, sometimes in pure sand. Juniper grows in pastures, fenced rows, and other open places. Hoofed browsers often eat their twigs and foliage, but the main attraction to wildlife is the bluish-black berry like fruit it produces. The cedar waxwing is one of the principal users of juniper berries, but other animals make these fruit apart of their diet. Junipers also provide important protective and nesting cover for birds and field mice. Doughlasfirs are commonly found on moist, well-drained mountain slopes and in valleys through out the Rockies and in the Pacific Northwest. The ones found here can often exceed 200 feet in height. Western squirrels and other rodents use the small, winged seeds of this conifer. The foliage and twigs are important to several kinds of browsers. Doughlasfir needles, which are tightly compressed with some of the staminate cones, constitute a top rank winter food for blue grouse. Hemlocks are tall straight-trunk conifers and are usually found around moist, cool slopes, mainly in the northern latitudes or on higher mountains. The dense, low foliage of young plants makes excellent winter coverage for ruffed grouse, wild turkey, deer, and other wildlife. The small, winged seeds are important food for the pine siskin, crossbills, chickadees, blue grouse and several other rodents including the red squirrel. Norway Spruce is v-shaped in size and grows on high mountains where the climate is cool and considerable rain falls. Rabbits and deer browse the foliage and twigs in the winter. The small, winged seeds of spruce are valuable food of the white winged crossbill and are eaten by several other kinds of birds, as well as by squirrels and chipmunks.

Review of Michael vey Essay

The book I read was Michael Vey The Prisoner Of Cell 25 by Richard Paul Evans. This book was an action, adventure based young-adult fiction and it is based in modern day California. It revolves around a boy named Michael Vey and his two friends Ostin and Taylor. While Michael might seem like a loser to people because he is skinny and does not talk much he actually is the most powerful being on earth. He can transmit electricity through anything that can conduct it including humans! The book is mainly about how Michael has powers and has to hide them until his mother is abducted and he goes to find her but also finds out about other kids like him and there is this organization that uses them in a plan to control the world. The adventure is mostly told through the point of view of Michael but occasionally switches to a 3rd person view of the whole surrounding. I think that the author forges sentences that put you in the room and make you feel the pain and the frustration of the characters. The author perfectly mixes the real world with the abnormal events that happen to Michael Vey. The author starts out with a mysterious call between two men talking about blowing up a commercial airliner, which automatically sucks the reader into the book. It then transitions to the story of this boy named Michael Vey and while it all might seem perfectly normal the author then throws a curveball and introduce the powers that this boy possesses. The thing that I did not like is how he stalled the story after that. He introduced the fact that this skinny 14 year old kid can fry a person by simply touching them and then goes on to describe his boring day at school. Who does that? Although it annoyed me at first I was grateful that Richard Paul Evans (the author) did that with the story. If he did not we would have never met Taylor the crush in Michael’s life. Who we later find out has the ability to reboot someone’s brain like a computer and can also read  someone’s mind. Then when he has introduced every-thing he takes a sharp turn into a different direction by having Michael’s mother and Taylor kidnapped by the Antagonist, and then begins the intense series of events. I like how the author controls the mood in this book. Initially the mood is very calm and it is unemotional eases you into the story. Then the mood changes rapidly for the rest of the story especially after Michael’s mother is kidnapped changes into an intense series of thrilling events kidnaps his mother. I would say that depending on the scene the author would either use a calm but sympathetic tone or and intense and aggressive tone He uses imagery a lot in his book when he describes different parts of the building structure that they are trapped in or he will depict an emotion that a character is feeling to an extent that you can relate to. For example when the antagonist puts Michael into a cell and manipulates his fears you really can see that play out in your mind. I think that in this book at least for me there were no boring slow parts. I just wanted to read more which is strange because usually all books have slow parts but this author mixes the right amount of suspense into each part that you want to find out what will happen next whether it is when the character and his mother are just talking or the character is in the rage of battle. This book reminded me of another amazing book with the same concepts. I can relate this to another book I read called Daniel X. I can relate because like Michael Vey prisoner of cell 25 Daniel X Keeps the world around the character normal while only making the events that happen to the character a sequence of abnormal events. Another book I can relate it to would be Max by James Patterson. I think that the author creates a perfect blend between past and present personal conflicts. He incorporates the setting by describing it vividly to the reader but also describes the character’s reaction to the setting change so that the reader can relate to the characters feelings. I think that this work is a very well put together book. Even though In the earlier questions I make it sound like a ten on ten this book is not. I rate this book a 9/10 for the soul reason that it was on a very directed path and you could the events that were going to happen before they did by just reading the book. Even the twist that the author put in were not that book which made some of the book predictable and who really wants a book in which they know everything that is going to happen. In this book I had a lot of moments of truly being astonished by the characters views and what they would say. The line that meant the most to me in this book was when The Antagonist had given Michael Vey an ultimatum of either killing a innocent man or letting his mother die. Michael’s response to this was, â€Å"My mother would rather die then see me become a murderer† I liked this because it showed both the justice and willpower of Michael. I say this because I know for a fact that I would have killed that man because even if it would be the wrong thing to do I would take his life for my happiness. This was an amazing book and even though I did not want it to finish I enjoyed the ending greatly I think that I would give the ending of this book a 10/10 because it was an amazing way to finish of the book in such a way that there can be a sequel but it also did not end it happily. I say this because even though him. In conclusion I think that this book is a 10/10. Maybe I am being too kind but I really enjoyed it. Like all books it had its slow parts but even those were page-turners and they built up to the best parts of the book. I think that the character Michael Vey himself was very well made and even though he had superpowers he had his quirks, which made the book more relatable and fun to read.

Water In the Middle East Prospects for Conflict and...

Reasons and origins of the conflict for water are dating back in the late 40s and the Arab-Israeli conflict. More precisely, the countries involved that represent potential conflict are Israel and Syria, as well as Israel and Palestine. For example, what can be mentioned here are Israeli aspirations to keep tight control over the economically important areas. This is directly linked to the water issues and diverting the water from one to another region. Other Arab countries are strongly opposing such shift as this will increase Israel’s industrial and agricultural capacities and, consequently, will encourage further Jewish immigration to the country. There have been plans to prevent such discourse, but Israeli`s military strikes have†¦show more content†¦Lebanon, by the way, among those ‘lucky’ ones - where everyone has about 1,400 m3. While the global average - 1700 m3/year. Worth to mention, in everyday life, people naturally do not need half that amou nt , but these figures are laid as the needs of the agricultural and industrial consumption per capita. Therefore, if water is scarce , there is a deceleration of economic development in the most water-intensive industries and agriculture. Obviously, all this has a negative impact on national security, especially food . But in the late 1990’s each Syrian could count only for 500 m3, Israelis received less than 450 m3 of water, a Jordanian - 180 m3, a Palestinian – even less. Most acute situation in occurred in the Jordan River basin, which geographically includes parts of the territories of Jordan, Israel , Lebanon, Syria and West Bank of the Jordan river . On this small , in fact, literally on the patch of earth for a long time there is an ongoing dispute between these parties about who has and what is a right for the local water. River of southern Lebanon and Israel The largest Lebanese river flowing through the central and southern parts of the country is the Litani . It should be outset that it flows only entirely within Lebanon and flowsShow MoreRelatedThe New Threats of the Post-Cold War Era1131 Words   |  4 Pagescold war was ended. New era is named as the Post-Cold War. With the Post Cold War era, everything changed like threats, perception of international relations and national security systems. Terrorism, cyber-vandalism, regional conflicts which are in hotspots like Middle East and Africa, are basic problems of world with the Post-Cold War era. Communist states are not communist anymore and they want to be in the system and they want to advance their economies and their welfare. All of these situationsRead MoreNeorealism As A Response Of Realism Theory Devised By Hans Morgenthau1662 Words   |  7 PagesNeorealism in IR theory Neorealism has often been associated with Waltz (1979). 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