Tuesday, August 6, 2019
Promote person centred approaches Essay Example for Free
Promote person centred approaches Essay Person centred values must influence all aspects of health and social care. The individual is at the centre of the care and are involved in every aspect of it. This ensures that their support, activities, care plans and support plans are tailored to the individual and meet their needs in a way that is appropriate to them. There are person-centred values which must be used to underpin the above. These are respect, partnership, individuality, rights, choice, privacy, independence and dignity. In following the values, people are then empowered to live their lives and achieve their potential. A care plan details a persons needs and wishes, what is being done to meet them and who is involved in doing so. If a care plan is person-centred it reflects their individuality and will contain their own views and wishes, inform you about what they think is important and how they feel about their circumstances and tell; you how they want to live their life. By knowing this, it means you can support them to live how they want and achieve their dreams, recognising their choices and ideas. Read more: Define person centred values essay There are factors which influence the capacity of an individual to give consent. Having the capacity means having the physical or mental ability to do something, and consent means having the ability to give informed permission for something to happen. It also implies the individual understands what their decision means. The ability to give consent comes from being able to understand complex and abstract ideas or concepts without the need for evidence. You have to be able to weigh up the pros and cons and make a decision. Therefore you need to be able to understand the risks and benefits of a situation, be able to freely express your thoughts, ask questions and have the time to process the situation. Personal values and beliefs, the level of education and a personââ¬â¢s communication skills impact on their ability to make a decision. As does, having their thoughts and opiuons respected, treated with dignity and knowing theywont be judged for the decisions they do make. If consent can not be readily established you need to adapt your approach toà the individual. For example if a person needs time to process information and go over it time and time again, then you do that till they are ready. Some people are unable to consent due to their learning disability or medical condition. In this case, the individual will have a representative will act in their best interests. Any decisions already given consent too would be found in their care plan. Family members are a great point of contact. Active participation is about working in a way which respects the individualââ¬â¢s right to participate in life as independently as possible. They are seen as active participant or partner. To apply active participation to an individuals needs you would make sure you are aware of their likes, dislikes, wishes and also their abilities. You would then use this knowledge to come up with a plan that best suits the individual. This ensures a happy outcome for everyone. It is person-centred and put the individual in control and living an independent life where possible. Sometimes an individual needs support to challenge or question a decision about them which is made by others. You can do this by supporting the individual to decide what they want to do and how they will do it, ensuring they understand the decision that has been made and help them think through why they want to challenge the decision. You can identify who else you might be able to get involved to help out and consider if an advocate would be necessary. Arranging a meeting to address their concerns can also be done. Identity, self-image and self-esteem are all linked. Self-image is all about how we see ourselves, and our opinions of our won worth. Self-esteem is all about being confident in who we are and out sense of value. Identity is knowing who you are, what makes you unique, your personality and characteristics. If you donââ¬â¢t know who you are as an individual then you are more likely to struggle with a low sense of value which creates a negative self-image and low self-esteem. This can manifest in individuals behaviour, ability to make simple decisions, express themselves and make choices. Wellbeing is a feeling that you are feeling well and doing well. There areà many factors that influence this. The practical aspects of life factors are income, employment, quality of living environment, physical and mental health and access to services and amenities. There are also factors in relation to personal and social relationships which are support networks, loving and intimate relationships and relationships with the wider community. Values and attitudes also contribute to wellbeing. These are an individualââ¬â¢s sense of purpose and value, their hopes, dreams and fears, their satisfaction with life, what they think and feel about themselves and any moral or spiritual codes of behaviour. How people are treated by society and their life experiences play a part in how they see themselves and therefore affect their sense of wellbeing. Risk taking and risk assessments relate to rights and responsibilities. The exercise of individual rights goes side by side with the individual taking responsibility for the outcomes of their decision. Therefore, you need to be sure that the individuals have the capacity to make an informed decision and fully understand any potential consequences. Risk assessments need to be regularly reviewed as peoples needs and abilities change, especially if their health deteriorates as they may be expected to do more than they can manage. Also, if an activity was agreed to develop skills and confidence, by not reviewing the risk assessment, your are undermining everything they have achieved and they wonââ¬â¢t be able to continue to progress.
Monday, August 5, 2019
Social Impact of Communication Technology
Social Impact of Communication Technology INTRODUCTION New communication technologies have become a phenomenon of the modern age. It is used by millions of people worldwide, and significantly influences their way of living and communicating with one another. Rogers (1986) defined several social impacts which have emerged through extensive usage of new communication technologies. Information overload and knowledge gap are examined in this paper as two possible social impacts of new communication technology mentioned by Rogers. Practical examples are reviewed, assessing whether information is equally distributed among all social groups and how information usage has evolved in modern society. 1.0 Information Overload Most people are unable to effectively manage the amount of information to which they are constantly exposed. Overloading of our memory can be compared to an overflowing glass filled with water. If water keeps flowing continuously into a full glass everything above the glass ribbon overflows. . Our information absorption is limited, and our brain can only handle a certain amount of incoming information. Nowadays, people are flooded with information which is coming from various sources, and is very difficult to differentiate value-add information from information noise. As John Naisbitt in his book Megatrends said:â⬠We are drowning in information and starved for knowledgeâ⬠(Naisbitt,1982, p.24). On the other hand, it is good to have so much information at our finger tips, while information is available more easily than any-time before.There is very little we canââ¬â¢t find out within seconds with search engines running on our communication gadgets. Among the many researches documenting information overload, is the most noticeable is research by Reuters agency called ââ¬Å"Dying for informationâ⬠published by CNI in 1998. The research indicated that people cannot cope with the volume of information which they receive every-day. They spend substantial time searching for information, needed for decision taking, and information collection distracts them from main responsibilities. One disturbing effect is the increase in the level of stress which is linked to enormous amounts of information received. Thus, the finding showed how information overload influences our mental health and social life. In a second research conducted by University of London, published in 22.4. 2005 by BBC News, that the relation between communication technology and mental sharpness was observed. Distractions from incoming email or phone calls caused up to a 10-point fall in IQ. One can notice that information overload can impose both direct cost linked to cost of information maintenance and indirect cost imposed trough, impact on health or social life. 1.1 The blurring of lines between entertainment and information overload Donald O. Case in book ââ¬ËLooking for Informationââ¬â¢ describes difference between informative information and entertaining information (Case, 2007, p. 108). Separating the search of ââ¬Å"informative information from entertaining informationâ⬠in everyday life is often almost impossible. People daily receive increasing number of information from news, blogs, tabloids; social network-status posts and they often cannot differentiate which information is useful and they need to understand versus information which might not be completely accurate. Does the excessive flow of information necessarily lead to more thinking? Or does it cause the society to think less? There are some writers who believe that too much information can lead to the increase in the level of ââ¬Ënoiseââ¬â¢ or confusion in understanding the meaning to the message. One of the most interesting elements of this noise was caused by development of Internet which gave rise to virtual communities, or vi rtual cultures. Kovà ¡Ãâà ovà ¡ (2011, p.251) refers to creation of own fantasy world where the individual (subject) can manipulate and recreate his identity according to his or her own imagination. The main aim of this virtual world is to bring into the online world the best version of oneself, with a new identity. One disturbing impact of virtual identities can be seen in the way how people view relations. In Japan the growth of virtual world games caused rise of Otaku culture. In BBC, 24.10 2013 has been published an article about men who prefer virtual girlfriends to sex. Most of those people also decided to change their identity for abetter one. Nowadays, people have areal problem to cope with all the information around them and they do not understand difference between reality and fantasy. It seems that quantity of information become more important than the quality. Therefore, one can observe that from all of these examples, it is obvious that information overload brings alot of disadvantages which affect us. Our environment is fast-changing and so is the way how we receive, manage and use information. Amount of information determines the usage and evolution of communication technology. 2.0 THE KNOWLEDGE ââ¬âGAP HYPOTESIS Knowledge as other kinds of wealth is not distributed equally throughout our society. People who are struggling with financial poverty are also often information poor, with limited access to newest communication technology. Knowledge gap theory is based on the premise that while the production of mass media increases, the knowledge gap between different social groups widens. One reason is the ability of opposing social groups to respond to changes that are taking place in the society and adapt within a certain time interval. In the first hypothesis about knowledge gap found in the study of Tichenor, Donohue Olien (1970,p.159), the authors wrote: ââ¬Å"As the infusion of mass media information into a social system increases, segments of the population with higher socioeconomic status tend to acquire this information at a faster rate than the lower status segments, so that the gap in knowledge between these segments tends to increase rather than decrease.â⬠The author also point s out that in measuring the knowledge gap, one should factor in people with access to more information only, and not people who have very little access to new information, as this could incorrectly skew the results. People with low socioeconomic status would most likely have lower access to information. A key indicator of socioeconomic status is education. At the same time, education is also an important factor that influences interest in obtaining information. 2.1 DIGITAL DIVIDE In the new era of globalization, communication technology plays an increasingly important role. Number of people is connecting to the Internet to conduct their daily activities and they are becoming more and more dependent on technology. The access to information has become synonym of access to communication technology. Inability in access to communication technology can result in information inequality. Very often the theory of a digital gap (digital divide) is quoted, which expands the previous concepts of knowledge-gap hypothesis, information poverty and knowledge. Simply the digital divide can be defined as the gap between those who have the possibility of access to modern information and communication technologies and benefit from them and to those who do not have this privilege. Multiple publications examined the phenomenon of digital divide from different angles. Norris (2001) in his work makes a clear distinction of three different aspects of understanding the digital divide. First of all, he defined first aspect as global divide between countries. This means inequality in access to information communication technologies andinternet between developed and developing countries. As a second aspect Norris described social inequality within one nation or state (social stratification within counties), where the inequality is between information poor and information rich. Last aspect of digital divide highlights the democratic gap which refers to the difference between those that use digital technology to participation in public life and those who through these technologies do not engage publicly. As an illustration, in Slovakia since 2005, research is being conducted by the Institute for Public Affairs Slovakia, in the area of communication technologies usage in Slovakian households, under the name Digital Literacy in Slovakia 2013. The research shows that people with higher education degree are more active users of communication technology than people with lower education degree. Low educated, low-skilled, low-income households and residents of small communities belong to the part of population which stood at the edge of the digital divide (IT News, 2013). It is apparent that the lack of information access is not only an issue of developing countries of the third world but still a hot topic among developed countries too. The task of a modern society today is to ensure equal access to information and to take appropriate measures ensuring that access to information is available to all. Conclusion This paper examined the social impacts caused by the implementation and usage of new communication technology in our day-to-day life. Differences were examined between the inequality of those who benefit from technology and those who do not. Although social networks and communication gadgets have become a part of our culture, for the first time in our history, an unintended consequence is that information overload has led to an information crisis. Practical examples examined different angles of social impacts of communication technology and information evolution in modern society. Society as a whole may need to take steps to assure that access to information is available to all, while defining clear rules and practices to effectively manage and process information inflow.
English Language Essays Language play in Literature
English Language Essays Language play in Literature What is the role of language play in literature? Language play, the use of words and language to create new and unusual meanings and correspondences, has long been used by authors to ensure that their words have an impact on readers. Poets, playwrights and novelists, both classic and contemporary, use language play to conjure the readersââ¬â¢ imagination without wordy descriptions or long explanations. Language play affords writers the opportunity to say more with less, evoking vivid imagery causing the reader to feel the action, rather than simply reading words on a page. ââ¬Å"Literary language is different from everyday language because it draws attention to some property of the language itself, and highlights or foregrounds it. This foregrounding surprises the reader into a fresh perception and appreciation of the subject matter.â⬠(Jeffries, 1996, p. 163) There are many different type of foregrounding used by authors, most of which are also considered to be types of language play. Out of the tradition of language play comes the phrase ââ¬Å"to play on wordsâ⬠which usually refers to the most basic form of language play, punning. But this phrase can also be taken in this context to refer to other types of language play including: metaphors, similes, rhyme, alliteration, assonance, onomatopoeia, and many other more technical forms of language play. Many authors use language play to create their own distinct style, not only setting their words and ideas apart, but also themselves as writers. These authors have used language play to break literary conventions and create their own literary trademarks. One of the most notable authors known to persistently use language play in their literature is William Shakespeare, who broke conventions of subject matter and language use far before his time. Shakespeareââ¬â¢s use of language play has ensured that his plays remain relevant to this day, while the works of his contemporaries often appear dated or irrelevant today. Shakespeare instilled timelessness in his works by using numerous language play conventions to create visual pictures for his readers and audiences. He mixed the use of poetry and prose in his plays to mark changes in the narrative, notably the movement from conversation to soliloquies. This use of language play is effective both when reading the texts and listening to the words aloud. As text the movement from prose to poetry has a distinctly different look on the page, just as the rhythm of speech changes when read aloud. In his poetry he often uses rhyme, alliteration (the repetition of consonants), assonance (the repetition of vowels) and onomatopoeia (words that sound like the things or actions they describe, such as, pop) to create a distinct, memorable rhythm within the text. This use of language play within the text also creates text which is notably easier for actors to recite and remember. But probably the most notable language play convention used by Shakespeare is punning, which he used to great effect both in his tragedies and comedies. ââ¬Å"Shakespeare was a dedicated punster, not only for comic but also tragic purposeâ⬠¦. An example is Hamletââ¬â¢s cry: Is thy union here? Hamlet, v. iii. 340) When he realises that his mother has drunk the wine laced with a poisoned pearl (a union) by the man she has joined in union or marriage, thus bringing about her union with death. Here a pun compresses meanings and emotions in a powerful and poignant manner. (Cook, 1996, p. 220ââ¬â221). Shakespeare also used punning for comedic purposes in his comedies and romances. There are numerous examples of banter in Shakespeareââ¬â¢s comedies. These banters often not only serve a comedic purpose but also move to develop characters or shed insight on to the plot. In Twelfth Night the fool or clown character, Feste, appears by the end of the play to be the most intelligent and insightful character, and as a result he is loved and respected by all. FESTEà à à à à à à à à à à à à à à à à à Good madonna, why mournst thou? OLIVIAà à à à à à à à à à à à à à à à Good Fool, for my brothers death. FESTEà à à à à à à à à à à à à à à à à à I think his soul is in hell, madonna. OLIVIAà à à à à à à à à à à à à à à à I know his soul is in heaven, fool. FESTEà à à à à à à à à à à à à à à à à à The more fool, madonna, to mourn for your brothers soul, à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à being in heaven. Take away the fool, gentlemen. (Shakespeare, Act. 1 Scene 5) In this passage Shakespeare uses word frequency to focus the readers attention on the role of Feste as the fool. The effect of word frequency is that as words are repeated they gain a greater effect upon the reader, (Graddol, et. al. 1994, p. 227-228). As the word fool is repeated throughout the passage, and throughout the play, it focuses the readers attention to the irony in that the one character that can see everything that is going on within the complicated play if Feste, the fool. At the beginning of scene five Olivia calls for Feste to be taken away because she does not understand what he is trying to say, he then proves himself to be more sound of mind then she, the true Shakespearean fool. ââ¬Å"Peopleââ¬â¢s understanding of texts not only depend on a general knowledge of the world, but also involve strategies of comprehension which are not peculiar to language (Graddol, et. al. 1994, p. 218). In this sense authors often depend on readerââ¬â¢s knowledge, assumptions and opinions to gain the reactions they desire from their readers. Thus, in Twelfth Night even though Feste is referred to as the fool the audience soon learns to listen to him for insight into the story. Just as Shakespeare uses language play to enrich his plays and ensure their timelessness, similarly, Gabriel Garcia Marquez infuses his works with evocations of the magical and surreal, while remaining within the classification of literary fiction, rather than crossing the boundary into science fiction, although many of his story-lines could easily be classified as science fiction or fantasy. Marquez uses unusual metaphors to create a unique world where, often, the past present and future coincide, yet Marquez presents his narratives in such a visual and powerful fashion, that they not do not appear strange. ââ¬ËThrough the window he contemplated the sea grown drowsy in the ennui of four oââ¬â¢clock, and realised with a heavy heart the swallows had returned,ââ¬â¢ (Marquez, 1995, p. 20). In this passage Marquez uses language play in a number of ways. Firstly he uses the readerââ¬â¢s assumptions of what certain words should mean and which other words they should be grouped with, these assumptions are referred to as schemas and frames (Graddol, et. al., 1994, p. 216-8). Furthermore he uses collocation (Jeffries, 1996, p. 169), which is linked to the idea of schemas and frames, using the idea of grouping unusual words to create an impact upon the reader. In his description of the ââ¬Å"sea grown drowsyâ⬠Marquez uses the idea that most readers would see the sea as unruly and goes against that by describing it as drowsy, creating a sense of melancholy with only a few words. He also uses the readers understanding of the phrases ââ¬Å"heavy heartâ⬠and ââ¬Å"swallows returningâ⬠to express the idea of sadness in time passing. Without saying that time has passed the use of the phrase ââ¬Å"the swallows had returnedâ⬠indicates to the reader that it is now spring and the character in question is unhappy about it. Both authors manage to resist being pigeonholed by using language play to paint vivid dynamic pictures in the readerââ¬â¢s imagination. They depend on the reader to fill in the details of what they are describing, and in doing so avoiding the need to describe details which could confine them to a specific period or genre of literature. If there were no language play, there would be no literature because there would be only one way of saying any one thing. Language play affords authors the ability to personalise their thoughts, and those of their characters, creating dynamic narratives. Much of literature is referential, but without the use of language play we would merely have repetition rather than reference. ââ¬Å"No text is produced which is not in some way affected by texts, both spoken and written, literary and non-literary, that have gone before itââ¬â¢ (Jeffries, 1996, p. 181). It is their use of language rather than their ideas, which set authors apart from one another. BIBLIOGRAPHY Cook, G. ââ¬Å"Language play in Englishâ⬠(pp. 198-227). In: Maybin, J. and Mercer, N. (1996). Using English: From conversation to canon. London: Routledge. Graddol, D., Cheshire, J. Swann, J. (1994). Describing Language. ââ¬Å"7.4: Written Language.â⬠(pp. 214-234). Buckingham Philadelphia: Open University Press. Jeffries, L. ââ¬Å"What makes English into art?â⬠(pp. 162-184). In: Maybin, J. and Mercer, N. (1996). Using English: From conversation to canon. London: Routledge. Marquez, G.G. (1995) Of Love and other Demons (translated from Spanish by Edith Grossman). Toronto: Knopf Canada. Shakespeare, W. Twelfth Night. Act 1, Scene 5. In: http://www.shakespeare-literature.com/Twelfth_Night/5.html
Sunday, August 4, 2019
Mountains of the Moon: A Re-inscription of the Colonial Master Narrative :: Movie Film Essays
Mountains of the Moon: A Re-inscription of the Colonial Master Narrative à à If Richard Burton and John Hanning Speke were alive in 1989 to see the release of Bob Rafelsonââ¬â¢s Mountains of the Moon, what would their response to the film be?à Would they agree with the way Rafelsonââ¬â¢s film depicts their remarkable journey into Africa to find the source of the Nile River?à Would they agree with the way the film dramatizes their relationship with each other?à The answers to these questions would help a great deal in determining whether Rafelsonââ¬â¢s film about Burton and Spekeââ¬â¢s expedition was accurate, or whether his film was an attempt to sensationalize their story to increase its reception.à Unfortunately, Burton and Speke are not around to answer these questions, which makes an analysis of these issues difficult.à Therefore, rather than analyzing this film from a historical perspective, this critique is concerned with what story Rafelsonââ¬â¢s film tells.à How does Rafelsonââ¬â¢s movie shape audienceââ¬â¢s opinions about Burton and Speke as characters?à Does his story, through visual rhetoric, retell or reinterpret Burton and Spekeââ¬â¢s story?à What role does Africa play in Rafelsonââ¬â¢s film?à The answers to these questions should help determine whether Rafelsonââ¬â¢s film is a re-inscription of the colonial master narrative, or whether it is a post-colonial critique of European colonization. à Mountains of the Moon sets out to recreate the adventures of Richard Burton (Patrick Bergin) and John Hanning Speke (Iain Glen).à The plot of the film focuses on Burton and Spekeââ¬â¢s relationship, and their journey to discover the source of the Nile River.à One interesting characteristic that separates Rafelsonââ¬â¢s Mountains of the Moon from previous attempts to describe Burton and Spekeââ¬â¢s expedition is that Rafelsonââ¬â¢s film introduces a human element into Burton and Spekeââ¬â¢s relationship; an element that remains the focal point throughout the entire movie (Campbell, www.theparamount.org). As a result, Rafelson shifts the focus of the movie away from the business aspect of the story, and compels audiences to focus more on the friendship that develops between Burton and Speke.à Sidney Pollackââ¬â¢s Out of Africa shifts in the same way.à In Pollackââ¬â¢s 1985 film, audiences find themselves more concerned with the filmââ¬â¢s love s tory, than with the Baronessââ¬â¢s coffee plantation in Africa.à This shift occurs not by accident, but rather as a deliberate attempt by Pollack to tell a particular story.à Therefore, Rafelsonââ¬â¢s film deliberately shifts to allow him to tell his story: a story about ââ¬Å"Two strangers made friends by a savage land.
Saturday, August 3, 2019
Roman Holiday :: essays research papers
Review: Roman Holiday Roman Holiday is a famous and important film for many reasons, probably most for introducing the world to the incomparable Audrey, here in her first major starring role, and one which won her an Academy Award. With lots chemistry, inspired direction by William Wyler, and impressive locale work, shot completely on location in Rome, this ranks as one of the best romantic comedies ever made. It's a modern-day twist on a fairy tale, where the princess wishes to be a normal young girl, rather than the other way around. Hepburn plays Princess Ann, much beloved royalty whose every move is followed by the country, and every day is completed scheduled with monotonous formalities and appearances, which have begun to grow tedious for a young woman looking to have some excitement in her life. She wants to have some fun and spontaneity in her life, so one night while she is visiting Rome, Ann makes her escape from her handlers and heads to the streets of the city, where a handsome new reporter, Joe Bradley (Peck) stumbles upon her. There appears to be no place for her to go, so Joe takes her to his apartment for the evening, but the next day he discovers he may be onto the scoop of a lifetime when he realizes that the woman in his bed is none other than the most beloved figures in the world. His plan is to entertain her while she is in town, without letting her know he is really j ust trying to get the inside info on the woman for his article, and she also hides her identity in hopes of being seen as the average girl in the free world. Perhaps the most impressive aspect of this rather old fashioned romance is how funny it actually is, while still maintaining a sense of subtlety throughout. This is not a story driven plot, but rather, a collection of charming and amusing moments that, when added up for the duration, becomes something quite substantial. The character development involved is flawless, as we grow to like, and in some senses love, the main players, thanks in large part to the terrific Academy Award winning screenplay by Dalton Trumbo here credited as Ian McLellan Hunter due to a blacklisting that forced him to write under a pseudonym. Even with the quality writing, none of this could have worked if overplayed by the director or if stars were cast who weren't as likeable, and on all fronts,
Friday, August 2, 2019
Knowledge Management Mastercard Essay
The company MasterCard is a technology company and payments industry leader. For over four decades, the company has been a driving force at the heart of commerce, making the global economy safer, more efficient, more inclusive and more transparent for all. Consumers, merchants, business partners and governments in markets around the world have reaped the benefits of our innovative products and solutions which, simply put, are designed to make life easier. The mission of MasterCard consists in imagining a world beyond cash and their mission is very simple: Every day, everywhere, Master Card uses their technology and expertise to make payments safe, simple and smart. In the last four decades, people and companies worldwide have changed their way of payment for goods and services. The rise of the electronic payments has fueled economic growth while delivering value to consumers, merchants and governments. From the earliest days of credit cards to the contactless and wireless payment options of today, MasterCard Worldwide has led the industry, driving this evolution. MasterCard works in a three channel method. Those 3 channels are: Franchisor, Processor and Consultant. In the Franchisor channel, products such as Maestroà ®, Cirrusà ® and MasterCardà ® PayPassâ⠢ appear. With those products, the company affects more than 32 million establishments. The processor area makes operation with other companies and partners around the world in a simple and smart way. The big key point for these attribute is based on the fast network, one of the biggest VPNs of the world, offering not just agility, but also integration and trust. Least, the Consultant channel provides insights and solutions that promote a better and more competitive market. The research Inside the organization, the Product department and the Commercial department are directly linked. The first one is related to the care of the different products in many different categories that are offered by the organization, while the commercial area is primarily responsible for the customer relationship and supply of structured products to the product area. The commercial departments, responsible for all customer relationships, are divided to provide a better service by segmenting customers according to their importance to the business. For example, for Citibank, one of the most important banks for MasterCard, there are more than two, three people responsible for one client, while for minor banks, there is sometimes only one person responsible. This allows the commercial area to meet its customers by giving attention proportional to the size of each account, seeking solutions that fit in each case, so that one can be created, the best care possible. The product department is targeted through the products it offers, that way, the areas are divided by types of cards (traditional types such as debit and credit, corporate, pre-paid and others). Each group works to meet the needs of the commercial area, seeking the best solutions according to the demands. So we have two areas that work together, but have different focuses, which can cause disagreements about the best way to deliver a product to a given customer. That way, we can find a good topic to do our research based on this issue. Question Due to the analyses made on the previous topic, we can come up with the question for the paper. Why knowledge is not used by all parts? What can we do to improve this topic? Products and Commercial Departments Processes As said before, the process that the products department works is different from the commercialââ¬â¢s one. The products process is characterized by the division of groups and teams specialized in a specific product. That way, we can confirm that a wide knowledge is limited inside this department, but on the other hand, those groups have a high knowledge about a specific product. Differently, the commercial process is divided not by products, but by clients, issuers. So, those groups have a good flexibility when it comes to relation with the customers and so can have a wider knowledge. But, once this group works only with one client, it is possible that this client works with a small number of products, that way, the commercial group would not acquire knowledge in those other products. Tasks Within the tasks that the commercial department is responsible for we can highlight the following main topics: * Direct relationship with the issuers (Banks) * Project with issuers to enhance the number of MasterCard cards inside * Promotions * Campaigns * Raffles * Work together with different departments For the products area, we can highlight the following tasks: * Come up with new products ideas * Develop the product for the clients * Track the performance of the products KM Theory To illustrate the knowledge flow within the two departments, we are going to use a KM model that sustains and explains the formulation of a new departmentalization to enhance the performance of the company Figure 1: Observing, the General Knowledge Model (figure 1), we can make a comparison of that theory with the case that we are discussing. The Knowledge Creation associates entry of new knowledge into the system, and includes knowledge development, discovery and capture. For the MasterCard case, the Creation would be for both departments the new ideas of new products and also new ideas for product that already exist. That way, it would have do disparity of how those two departments work. Knowledge Retention includes all activities that preserve knowledge and allow it to remain in the system once introduced. Once the new idea is into the system, both parts have to work together to retain this concept into the system, and the only way for this to happen is if that both of the parts have the same knowledge of the concept (product) Knowledge Transfer refers to activities associated with the flow of knowledge from one party to another. This includes communication, translation, conversion, filtering and rendering. That part would be the most important of the process for the two departments. Here, the knowledge of one part would be transfered to the other, that way, the knowledge of the product would be the same for both parts. Last, but not least, Knowledge Utilization includes the activities and events connected with the application of knowledge to business processes. Data Using the Knowledge Acquisition tool, we can come up with important information and data. To start the KA analysis, is important to find out about the human reasoning process and the human cognitive system with its system constraints. After that step, is important to make a division in task characteristics and cognitive characteristics. That way, we can say that Knowledge Acquisition is about different methods to acquire and elicit knowledge; to make knowledge explicit; to stimulate knowledge transfer; to order, systematize and structure knowledge. That way, we can observe the different types of sources for knowledge acquisition. For the case in study, we can say that the way that knowledge is transmitted and acquire trough communication face-to-face between the product and the commercial department. Moreover, the knowledge about the products is also gain trough handbooks and organizational training. With those information, we can collect a data really important, the fact that knowledge is elicit trough structured (organizational training and presentations) and non-structured (communication face-to-face between commercial department and product department) ways. It is very interesting, that with this tool, we can observe that the knowledge both parts have about the same products is really different sometimes. As already expected, the commercial department has knowledge about sales attributes. On the other hand, the product department has more knowledge about the specific points and technological aspects of the product. To end this disparity of knowledge, a good choice would be to change the working ways in those areas, in other words, it would need a reformulation on the organization structure of MasterCard. Results * With the reformulation that was discussed before, the products would be created jointly, aiming each client and their own segmentation, making products no longer offered by the area of general commercial, but a specific form that would be created, allowing you to create a higher perceived value for the customers, since assembling products would create a synergy that would combine expertise in creating products possessed by product area with full knowledge of the client as the commercial area has. For this, the specialists of the products would have a greater knowledge of each type of product offered, reducing the segmentation of the area in premium products, and upscale retail and other products. So each specialist would be responsible for a niche within each client, allowing maintaining focus on the products he considers the most, rather than generalizing all segments within a specialist. This approach As described above, this approach is a way to get the specialists creating products together with managers of commercial accounts, specific products for customers, improving relationships and creating value for these. Moreover, we can say that with this reformulation, knowledge would be more used in the company and that way, the company would be more successful.
Thursday, August 1, 2019
Biography of Andrew Jackson Essay
From his early childhood to his days in presidency, Andrew Jacksonââ¬â¢s fueled a revolution in politics and the search for vindication of the American people. In this psychoanalytical biography of Andrew Jackson, James C. Curtis explores Jacksonââ¬â¢s tenacious personality and lifelong quest for power, which was deeply rooted in his troubled past. Beginning in the backwoods of the Carolinaââ¬â¢s, young Andrew Jackson was born to a couple from Northern Ireland that migrated here during a time of social and economic turmoil. Arriving in the late 1760ââ¬â¢s, Jackson explored the prospective rolling countryside with the uncontrolled freedom that encouraged his wild behavior. By the age of fourteen, Jackson had lost his brothers and both parents, leaving a young troubled boy to fend for himself in the turbulent south. Evidently, Jacksonââ¬â¢s rebellious attitude brought him nowhere in school. The local schoolmaster barley taught him to read or write, but he expressed himself directly. Even into his presidency his advisors had to revise his public writings due to his horrid grammar and spelling. Throughout the beginning of the book, Curtis extensively relates Andrewââ¬â¢s early encounters to his future motivations in personal and political thought. Andrewââ¬â¢s break came at the age of seventeen when he landed a job with a lawyer to practice law. Soon Andrew had a legitimate chance in frontier diplomacy. In 1784 he was involved in the Spanish Conspiracy. In this conflict the colonists were looking for a bold, reactionary person to represent them. Andrew took to this and forcefully went after the Indians. Obviously, his rashness toward the Indians was rooted in his own struggles with authority as a child. â⬠They were doubly evil, reminding him of a past he was trying to forget and threatening a future he was trying to achieve. The Indian was a fit target for wrath.â⬠(23) Curtisââ¬â¢ style emphasizes that Jackson was relating the unconstrained conditions of the frontier to his own unconstrained behaviors. As a result, Jackson wanted to suppress this feeling and took out his angers on the Indians. Finally in 1796, Jacksonââ¬â¢s political chieftain, William Blount, selected the young judge advocate of the Davidson County Militia. After two years heà replaced Blountââ¬â¢s seat in the senate. Senator Jackson sat in office for about a year before he realized that his brash public speaking skills and high temper could not contest with the polemical persuasion the other Senators possessed. Once again Jackson returned to the profitable judgeship that the Blount regime offered. He served giving six years of crude but fair justice as a prominent judge. In 1806, Jackson once again revealed his reckless and impulsive behavior when he challenged a fellow opponent to a duel. Jackson exercised his boldness after allowing the sharpshooter take the first shot. Wounded, he immediately raised his gun and killed the other man. Curtis showed that this level of bravery would be his greatest alibi in future encounters. With the return of peace in 1815 allowed for more productive use of transportation. Consequently, the Market Revolution was born, as well as a time for political change. The old regimes were being taken over by new ones that represented a different generation of Americans. The majority favored Americans that were born and raised in the light of the Revolution. Andrew Jackson was and acted like that kind of person. His unstable past caught the admiration of the working class as well as the slave owners, but the old political parties saw Jackson as a frantic militiaman. He disappointed those â⬠whose minds were prepared to see me with a Tomahawk in one hand and a scalping knife in the other.â⬠(82) These reactions concerned Jackson and inspired him to seek a different course of action. Curtis showed, â⬠the candidate desperately wanted such vindication.â⬠(82) From 1828 to 1836 Jackson served the presidency with the same motivation that got him there. Tragedy struck again with the death of his wife, a serious illness, and the Eaton affairs. In 1831 allegations from the banks were swarming Jackson. The pressure of presidency was taking its toll. The fight with the Indians was showing progress, but the south was deteriorating. Jackson soon elected a new cabinet that contained federalists and Bank members. He even went to the extent in terminating his administration. Later in his retirement, he claimed,â⬠It was the sovereign people thatâ⬠¦.enabled me to terminate my administration so satisfactorily.â⬠(179) This partisanà split showed Jacksonââ¬â¢s trust in the people. Thus, his vindication was cured by the endorsement of the American citizen. For most he showed that the poor and unfortunate individuals could rise to the top, but he didnââ¬â¢t realize the human costs of economic expansion. During this time period Curtis presents Jackson as a resilient and self-promoting individual. However, there were just as important issues that should have been addressed besides the Market Revolution, issues with state banks, and Jackson fulfilling his need to clear his name from criticism. For instance, minorities, primarily blacks, didnââ¬â¢t have the slightest chance in rising to the point to make social change. The slaves were used as economic fuel to ignite the Market Revolution. I think this book did address Andrew Jackson as a genius in promoting change, but lacked in promoting his moral character and I would not recommend it. It seemed to me, Curtis represented him as an American hero more than a dynamic political figure. Andrew Jackson was the result of the troubled lives Americans lived during the Revolutionary period. The emotions of those people were the catalyst in Andrew Jacksonââ¬â¢s search for vindication.
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