International Marketing Essay Example | Topics and Well Written Essays - 2750 words

International Marketing - Essay ExampleIn 2000, FedEx came about and a proper functional team was made, even of its subsidiaries. In 2004, FedEx also acquired Kinkos Inc in order to extend itself in the general public. (Pride, et al., 2011) A few of the services FedEx offers argon as follows FedEx Ground FedEx Express FedEx SmartPost FedEx incumbrance FedEx Custom Critical FedEx Trade Networks FedEx Corporate Services FedEx Supply Chain Services FedEx Tech interrelate FedEx Office All these services arent offered in all areas however the majority are. FedEx competitors include ARAMEX, BAX Global, DHL Express, unify Parcel Service and many others. (Gilbert, 2012) FedEx chinaware and globalization impact on the industry Over cd cities in chinaware are reached by FedEx in the present day. FedEx provides businesses and customers both a chance to research their portfolio of services such as e-commerce, business services and transportation. They offer integrated applications for bu sinesses as well with the armed service of operating companies. They also have the mark of a good company with honest and admirable employees and it has been pore on safety, ethics and the professional standards that need to be met to cater to the community and its customers. A Chinese retailer was finding it difficult to provide the customers with a engagement room experience in case they shopped online. And since online is the future(a) big thing in the world today, this had to be figured out. FedEx Courier was the answer to the problem of the fitting room. FedEx delivers the order and they wait at the door while the customer tries on the clothes in the allay of his home and if they wish to return it back, they simply have to hand it back to the courier service. And this was an opportunity that FedEx honed into since China has a huge population, further more than around 1 jillion of that population has more that 1 million dollars of wealth and in this way, they have attracte d the elite by providing them the best customer service at that place is to offer. So one of the questions comes to mind as to why has FedEx expanded to China and does major business operations there? China has been growing at a rapid rate over the years, probably one of the red-hot in the world. It expands at a rate of around 9% per years and 20% of the world lives there. (Birla, 2005) China also has a purchasing power parity that is second highest in the world after US, which lonesome(prenominal) makes more sense that FedEx expanded into China after it tapped into the US market. Globalization has reduced barriers and lead to a more interconnected world and so people demand goods and services from the influences of the outside world, more so than they did before. Their demands and their needs have changed over the years. China also hosts a US Embassy in Beijing and has quatern consulates over the country which helps businesses out by recommended trade professionals. US have als o marked 14 cities in China which are the American Trading Centers. They import from USS and form 54% of the total imports which are growing at a rapid rate. Therefore US can also take service of this expansion. Globalization has helped to overcome barriers but has made protecting rights and tracking the developments in different markets a more difficult task. (Wetherbe, 1996) China also started creating economic zones and these encourage foreign direct investment and leads to flexible profession policies and incentives. China also offers